124 страниц. 2014 год. LAP Lambert Academic Publishing When thinking of any human behavior, there is - all the time - a hidden power that moves these deeds and thoughts. This power is what is called "motivation". Clothes choice as a worthy of thinking behavior, has different appealing motives and factors.Those motives may be psychological or social. As for factors,customs and traditions,economic ,political factors,and media are involved . Concerning religion,there are no noticeable differences among Egyptian Muslim and Christian women , on the basis of religious commitment; as both of them live in oriented society .