72 страниц. 2013 год. LAP Lambert Academic Publishing This new book introduces the major guidelines for ethical and effective communication in the global society. The author proposes a communication contract with ten pragmatic ground clauses for responsible decision making and action in a world where risks need to be taken into account and dealt with promptly and effectively. Examples from philosophy, business, the environment and risk management illustrate the author's compelling message, which will appeal to every individual who believes that making a difference matters.