88 страниц. 2012 год. LAP Lambert Academic Publishing In the world of work people are the main source of organizational survival and success. Effective management of people based on the nature of the organization can have a significant effect on the satisfaction of staff, their level of performance and retaining of works. Three variables i.e. job satisfaction, work motivation and organizational commitment are critical to retaining and attracting well qualified personnel. Concerns about employees’ job satisfaction, work motivation and organizational commitment are just as, even more, critical in knowledge based sectors. These factors are especially important in professionalized and service – based organizations such as higher education institutions. By and large, this work gives a testimony of these facts.