216 страниц. 2012 год. LAP Lambert Academic Publishing The analysis of trust has proven to be a complex phenomenon in both research and practice. Several facts demonstrate this issue, a few of which are the lack of common and standardized definition of trust as well as diversities and differences of trust perceptions among trustors and trustees. However, despite this complexity co-working among actors whether organizations or individuals can hardly be successful with proper established trust relationships. This book addresses these challenges from the rational point of view.