100 страниц. 2012 год. LAP Lambert Academic Publishing In this book the Author critical analyse the indispensable success factors that can influence a successful implementation of an integrated offline and online shopping system in any organisation in African market settings and give recommendations on how to manage those success factors for a successful implementation. The book treats fundament issues surrounding moving from offline walk –in shops to online shopping system for the first time. The author research thoroughly on African market settings, Nigerian market which includes the biggest market in West Africa was used as a case study. Most of the impediments found were solved and solutions given out, the solutions have been adopted by some of the organisations in Nigeria. The research were carried out at David Goldman informatics Centre, university of Sunderland and proven feasible. The book is highly recommended for entrepreneurs and big organisations who want to integrate offline and online shopping system in their organisations.