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CRM in Education   Michael Ilogu

CRM in Education

108 страниц. 2010 год.
LAP Lambert Academic Publishing
Faced with widespread social, economic, technological, and cultural change, Further/Higher Education institutions need to enhance the value and effectiveness of their relationships with customers (employers, community and students). Given that such relationships are vital to helping the institutions align skills development in their curricula to wider societal needs, among other benefits such as improvement of their resources, it is necessary to have a tested template for initiating such relationships. This book explores CRM in education and CRM implementation in the UK FE sector. After introducing the concepts CRM and systems integration, it argues that CRM systems integration with legacy systems in an FE College is vital so as to support increasingly complex and strategic business focused relationships.
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