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Small Graphics: Design Innovation for Limited Spaces   Cheryl Dangel Cullen

Small Graphics: Design Innovation for Limited Spaces

235x280 184 страниц. 2000 год.
Rockport Publishers
Small Graphics provides hundreds of ideas for making effective design use of even the smallest spaces. See how designers have successfully chosen their graphics and words to maximize impact in tiny places. This book contains more than 200 examples of logos, business cards, hats, premiums, identity systems, direct response marketing, point-of-purchase material, stamps, and packaging. There's even a Web site billed as the "world's smallest," along with all sorts of promotional materials from design studios around the world. These projects are sure to inspire creative ideas so you'll never have to wonder what could've been possible if you only had more space. Whoever said "size doesn't matter" never tried to fit a logo, company name, contact name, title, address, phone, fax, mobile number, e-mail, and Web site address onto the front of a 3-1/2" x 2" (9 cm x 5 cm) business card. The fact is, size does count, more so when you're faced with designing a sizeable message and yet...
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