88 страниц. 2012 год. LAP Lambert Academic Publishing The increased presence of financial institutions and their technology advancement towards better customer service, saving costs and becoming more efficient has presented the surge for financial innovation. Financial innovations has experienced both success and failures in their implementation in various organisations. However, the need to understand the factors that affect the success or failure of these financial innovations still remains unexploited. Communication is a key success factor and therefore the nees to examine the effect of communication as a determinant factor in financial innovation.