76 страниц. 2012 год. LAP Lambert Academic Publishing Animals have accompanied us and assisted us in ways we have lived since our very beginning. Animals and animalistic features have appeared in man made creations for centuries but the way we are using animals in contemporary design only seems to be have been recognised recently. Products that we buy and own define us: they make us feel a certain way and in turn, they make others feel a certain way about us. Products stand for who we are as they tell stories about what we’ve done and where we’ve been. Considering our history with animals, surely contemporary products, designed with animal features in mind, have a special way of making us feel. If there is a special connection between people and zoomorphic objects then do these products hold some advantage over their competitors? Also, if this is the case, how do marketeers and designers exploit this to sell their products?