92 страниц. 2012 год. LAP Lambert Academic Publishing This work is a contribution to the understanding of cyber experience of museums, the impact of social network and the use of the same as marketing tool. From this perspective, this is an innovative addition to the existing literature on the evolving relationship between two prominent entities of society that seemingly represent two contrasting worlds of the past and the present – museums and cyber world. It attempts to offer a simplified and systematic description of the possible collaboration between these two interesting avenues of infotainment and possible benefits that emanate out of this experiment and experience.