2008 год. Eco-Chic: The Fashion Paradox is a fascinating and pertinent examination of the relationship between fashion and environmental awareness. A new wave of sustainable shopping, affordable clothing, and ecological thinking has allowed eco-designers to create high-end, design-led collections rather than merely environmentally sympathetic garments. Eco-Chic aims to combat the preconceived idea of eco-fashion as a compromise in style and quality and place eco-fashion where it belongs, at the forefront of design. Leading academic Sandy Blacks absorbing and extensive analysis of fashion and ethical practice exposes the naked truth behind the clothes we wear. Using case studies of designers including Katharine Hamnett, Marks and Spencer and Linda Loudermilk, Black illustrates how the fashion industry is changing to accommodate the environmental concerns of the twenty-first century.