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Business Across Cultures: Effective Communication Strategies   Laura M. English, Sarah Lynn

Business Across Cultures: Effective Communication Strategies

English for Business Success Series
205x255 192 страниц. 1995 год.
Addison Wesley
"Business Across Cultures" uses a case study approach to explore issues in cross-cultural conflict and resolution in the business context. Employing a great range of communicative activities, this text helps intermediate students think critically, solve problems and develop their oral communication skills. "Business Across Cultures" has ten chapters that feature: Fascinating case studies that illustrate cross-cultural breakdowns in business communication, based on authentic situations or extensive cultural research. Interactive problem-solving activities, including information gap, role play and interview, that help students explore solutions creatively while increasing their fluency in English. Critical thinking activities that help students explore business practices in different countries around the world and compare them with their own ideas and values. Language expansion activities that give students extensive practice with new...
 
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